Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists’ songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends.For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song. And also, for the first time, artists can get their music to listeners without a record company gatekeeper, creating a new democracy for music. The “industry bible” (Los Angeles Times), now updated, is essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—and the definitive guide for anyone who wants to be in the business. So, whether you are—or aspire to be—in the music industry, veteran music lawyer Passman’s comprehensive guide is an indispensable tool. He offers timely information about the latest trends, including the reasons why artists have more clout than ever in history, the massive influence of TikTok, the mega million dollar sales of artists’ songs and record catalogs, music in Web3 and the Metaverse, music created by AI, and a full update of the latest numbers and practices. Read more

The Ultimate Guide to Being a Successful Content Creator and Making an Impact with Your MessageWondering how you can create high-quality content consistently?The secret to building an audience of raving, loyal fans?The key to going viral on social media?And most of all, how to make money from your influence?In Create Don't Capture, author, entrepreneur, filmmaker, and creator Eric Thayne gives you the top strategies and step-by-step processes to help you explore your passions, expand your influence, and grow your business by creating high-quality video content online. He reveals the real reason why most entrepreneurs fail with their content, grow slowly, and never see an ROI. This surprisingly simple approach will change the way you look at content, influence, and being a creator altogether.In these pages, you'll not only gain an understanding of the what and how of content creation but also the deeper why. When done right, these principles will set you on a journey that will transform your entire life. Read more

Unlock the secrets to effective communication, even if you've struggled with it for years!Do you find it difficult to start a conversation without feeling awkward?Does your heart race at the thought of small talk, and do you struggle to transition to deeper topics?Do you wish you had the charisma to meet new people in any social environment?If you answered "yes" to any of these questions, you are not alone.The good news is that change is possible. With the simple techniques shared in Learn How to Talk to Anyone, you'll discover how to master effective communication.Here's a glimpse of what you will uncover inside this audiobook:15 foolproof conversation starters that work in any situation.5 proven strategies for breaking the ice and starting conversations with ease.3 deepening questions that work every time.5 must-know methods for mastering the art of storytelling.8 powerful body language techniques to easily read nonverbal cues and project confidence.5 effective strategies for introverts to overcome social anxiety.3 simple ways to incorporate humor into your conversations.And so much more…This isn't just another cookie-cutter guide. It's a roadmap designed with real-world applications, offering tools you can easily implement in everyday conversations.Whether you are an aspiring networker, a seasoned professional, or a personal development enthusiast, this audiobook offers something for everyone.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

Updated to provide a deeper and closer look at ChatGPTExpanded and extended, this new edition of ChatGPT For Dummies covers the latest tools, models, and options available on the popular generative AI platform. You'll learn best practices for using ChatGPT as a text and media generation tool, research assistant, and content reviewer. If you're new to the world of AI, you'll get all the basic know-how needed to add ChatGPT to your professional toolbox. And if you've been doing the genAI thing for a while already, this book will sharpen your skills as you apply AI to real-world projects in an ethical manner. You'll get insight on the best practice for using ChatGPT to make your life and work easier and how to write prompts that result in high-quality output. Understand what generative AI is and how ChatGPT produces human-like responsesGet tips on writing effective prompts and using ChatGPT to generate sound and imagesApply ChatGPT to your daily work or personal lifeDiscover the best way to fact-check AI-generated content to avoid errors and hallucinationsAnyone using ChatGPT to enhance their work―whether for professional or personal use―will get better results with ChatGPT For Dummies. Read more

An NPR Book Concierge best book of 2018! A stunning story about how power works in the modern age - the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about.In 2007, a short blogpost on Valleywag, the Silicon Valley vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel. For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem". When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of page views and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit - until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean - for the First Amendment? For privacy? For culture? In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious - and successful - secret plots in recent memory. Some will cheer Gawker's destruction and others will lament it, but after listening to this audiobook - and seeing the access the author was given - no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world. Read more

What might happen if “small talk” was replaced with conversations that matter? In their Bestselling book, Will Wise and Chad Littlefield explain how the questions we traditionally ask are often meaningless when it comes to establishing a connection. Introducing a set of practice tools for understanding others by changing the way we ask questions, Will and Chad show how to transform “How are you?—I’m fine, thanks” into conversations that change not only how you lead but who you are as a person. Educators, business professionals, personal coaches, and anyone in a position of leadership will relate to the personal successes and failures Will shares. He unpacks the art of asking questions that lay the foundation for trust, psychological safety, productivity, and impact. Chad complements Will’s personal stories and examples with fascinating facts and nuances in neuroscience that are behind the art of asking. Together, the art of asking and the science behind it join to create a simple and powerful framework for leaders to build a culture of connection. In his book, Will and Chad break it down into six simple steps for all of us to be able to understand. The Asking Powerful Questions Pyramid™ shows you how to build: IntentionRapportOpennessListeningEmpathyPowerful questions can be used everywhere: from the board room to the city park, the dinner table to the grocery store. If you want to connect with employees at a team building retreat, hone your leadership skills as a new boss, improve the company culture where you work...this book is for you. If you want to navigate difficult conversations with your spouse or a friend, or practice presence-based listening with your kids...this book is for you. If you want to become a better educator and facilitate an ice breaker conversation with colleagues...this book is for you. Ask Powerful Questions invites the reader on a journey that explores: the clarity of intent, connecting through rapport, creating openness, reflective listening, and empathy. How can we explore the space between ourselves and others, and exchange meaningful perspectives? Just ask—powerfully. Read more

The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription.These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today–and shows how any business can take advantage of these to win customers, retain customers, and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns, and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit–and much, much more.You simply cannot afford to miss The Illusion of Choice.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anandteaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Praise for The Content Trap“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal Read more

Flack Fairy noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical)As a venture-backed startup founder, you know how to pitch a VC and get a signed term sheet, but can you land a headline in a top-tier media outlet? Pitching journalists is a whole other skillset, and few venture-backed startup founders ever master it, let alone know where to start.In Flack Fairy, Beck Bamberger shares the media relations strategies that have helped venture-backed startups raise more than $8 billion in venture capital funding via the consistent headlines, positive earned media, and solid storytelling she executed with her agency, BAM, over the last 10 years. Both a tech agency founder and startup investor, Beck has a no-nonsense approach to media relations that speaks directly to venture-backed founders who need tangible examples and refreshing candor about what it takes to deploy a strong media relations plan that attracts funding. A must-read for venture-backed founders, Flack Fairy is the cardinal guide for acing media relations that can propel growth and eventual exits. Read more

In this honest and entertaining book, Dickie Arbiter recounts his life's journey from a broadcast journalist to becoming a press spokesman to the Royal family, and back again to journalism. He discusses the inner workings of everyday life in Buckingham Palace, and what it was really like to work under the media spotlight with the most famous family in the world. Dickie Arbiter gives his personal insights into events that shaped his relationship with the Royal family over the years, from joining the Queen on a picnic at Balmoral in 1988 to being alongside her at the time of the death of Diana Princess of Wales in 1997. Dickie was spokesman for the Queen during the most turbulent period of her reign. On Duty with the Queen is an open and engaging account of his life and his fascinating role in serving this unique family at a time of momentous change. Read more

Activist and public relations thought leader David Fenton shares lessons on how to organize successful media campaigns, cultivated from more than half a century working within some of history’s most impactful social movements.In an extraordinary career David Fenton has learned firsthand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change.A visionary activist, Fenton has been the driving force behind some of the most important and history-making campaigns of the last 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979, to the campaigns to free Nelson Mandela and end apartheid in the late 1980s, exposing the dangers of toxic chemicals in our food, the long battle to legalize marijuana and end racist drug laws, the misinformation in Washington during the Bush era in the 2000s, and recent campaigns that successfully banned fracking in New York and alerted the public to the climate crisis, including the environmental impact of Bitcoin.Reflecting on his life, with tales of living in a commune, photographing riots and rock stars, working at Rolling Stone and High Times magazines rabble-rousing with Abbie Hoffman, and collaborating with presidents and celebrities, David tells the fascinating story of how he developed the strategies and tactics that have made him a successful media agitator. David then shows how these tools can be used by anyone to advance their cause.Part roller-coaster memoir, part practical guide, The Activist's Media Handbook provides an essential toolkit for today’s activists for organizing to win: how to tell your story, captivate audiences, and inspire them to join the cause.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Read more

Do you struggle to start conversations with people you don't know? Are you afraid to say the wrong thing and make a fool of yourself in front of others? Do you find it challenging to make new friends, network for clients, negotiate a better deal, or ask for a raise?What if I told you that there are definitive steps that you can take to overcome these limitations, forge invaluable relationships, advance your career, and achieve your full potential—all without losing yourself in the process? You’ll be able to conquer the beliefs that hold you back, elevate your social skills, boost your charisma, and truly change your life.No more awkward silences or running out of things to say. No more misreading people or situations and losing out on social engagements, romantic prospects, or professional opportunities. You’ve got the tools of great communicators in your hands.My name is Dale Young, and over the two decades that I’ve been involved in media, communications, and public relations, I’ve experienced my fair share of difficult clients, belligerent interviewees, instances of cross-cultural faux pas, emotionally-charged debates, high-stakes business negotiations, and public relations crises.Beyond that, I struggled with crippling awkwardness and social anxiety, which dogged me from childhood until I was well into my professional life. I had to learn how to break free of my biases, overcome conversational clumsiness, and fight gnawing self-doubt in order to find growth and success in life. And this is the reason I wrote this guide: I wanted to provide a comprehensive, step-by-step blueprint that cuts through the noise and focuses on immediately usable knowledge that anyone can use.Now, you can overcome your social fears and build your confidence using dozens of actionable strategies and hands-on lessons for each stage of communication.When you pick up this book, here’s a fraction of what you’ll learn:The three prerequisites you need to be a great communicatorHow to shut down negative self-talk and conquer self-doubt and social anxietyHow to stop blanking and running out of things to sayThe secret to keeping people engaged (it’s probably not what you think)Four simple tactics to quickly build rapportEight communication pitfalls you should avoid if you want to be truly likableHow to initiate conversations and use small talk to connect with anyone, anytimeHow to get someone to like you by asking them to do you a favorExact phrases, responses, and questions that elicit the best reactions from othersHow to read people and know what verbal and nonverbal cues to look forHow you can network on your own terms—even if you’re an introvertHow to deal with difficult people and save a conversation that’s gone sidewaysHow to effectively structure your stories so people stay hooked and don’t get bored How to be funny, witty, and charmingDon't wait any longer to supercharge your communication skills. With this book in your hands, you’ll have a roadmap full of hard-earned tips, tricks, and advice to put you on the fast track to social success. Start your journey to a world of exciting conversations, powerful connections, and meaningful relationships today.Click the "Buy Now" button to instantly download this book to your computer, Kindle, tablet, or smartphone. Read more

All You Need to Know About the Music Business by veteran music lawyer Don Passman—dubbed “the industry bible” by the Los Angeles Times—is now updated to address the biggest transformation of the music industry yet: streaming.For more than twenty-five years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its tenth edition, Donald Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times listeners stream a song. And that completely changes the ecosystem of the business, as Passman explains in detail. Since the advent of file-sharing technology in the late 1990s to the creation of the iPod, the music industry has been teetering on the brink of a major transformation—and with the newest switch to streaming music, this change has finally come to pass. Passman’s comprehensive guide offers timely, authoritative information from how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; and how the game is played in a streaming world. “If you want to be in music, you have to read this book,” says Adam Levine, lead singer and guitarist of Maroon 5. With its proven track record, this updated edition of All You Need to Know About the Music Business is more essential than ever for musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—anyone trying to navigate the rapid transformation of the industry. Read more

NONVERBAL COMMUNICATION IN HUMAN INTERACTION is the most comprehensive and readable compendium of research and theory on nonverbal communication available today. Written by a communication scholar and two social psychologists, the book offers an interdisciplinary approach to the study of nonverbal communication that shows how it affects a wide variety of academic interests. The theory and research included in this text comes from scholars with a wide variety of academic backgrounds, including communication, anthropology, counseling, psychology, psychiatry, and linguistics. The eighth edition includes new material on nonverbal messages and technology/media that covers the increasing amount of communication that is mediated by some form of technology and newly added text boxes that acquaint readers with cutting-edge research questions and findings, and appeal to your real-life concerns. Read more

The instant New York Times bestseller  • A New York Times Notable Book • Named a Best Book of the Year by The Economist • Nominated for the Financial Times and Schroders Business Book of the Year Award"Addicted to Succession? Well, here's the real thing." - The Hollywood Reporter“Jaw-dropping . . . an epic tale of toxic wealth and greed populated by connivers and manipulators.” —The New York Times Book Review, Editors’ ChoiceThe shocking inside story of the struggle for power and control at Paramount Global, the multibillion-dollar entertainment empire controlled by the Redstone family, and the dysfunction, misconduct, and deceit that threatened the future of the company, from the Pulitzer Prize–winning journalists who first broke the newsIn 2016, the fate of Paramount Global’s entertainment empire hung precariously in the balance. Its founder and head, ninety-three-year-old Sumner M. Redstone, was facing a very public lawsuit brought by a former romantic companion, Manuela Herzer, which placed Sumner’s deteriorating health and questionable judgment under a harsh light.As an all-powerful media mogul, Sumner had been a demanding boss, and an even more demanding father. When his daughter, Shari, took control of the business, she faced the hostility of boards who for years had heard Sumner disparage her. Les Moonves, the CEO of CBS, schemed with his allies on the board to strip Shari of power. But while he publicly battled Shari, news began to leak of Moonves’s involvement in multiple instances of sexual misconduct, and he began working behind the scenes to try to make the stories disappear.Unscripted is an explosive and unvarnished look at the usually secret inner workings of two public companies, their boards of directors, and a wealthy, dysfunctional family in the throes of seismic changes. From the Pulitzer Prize– winning journalists James B. Stewart and Rachel Abrams, Unscripted lays bare the battle for power at any price—and the carnage that ensued. Read more

A compelling call to rediscover the transformative power of art in an age of distraction, coercion, and spectacle – featuring an introduction from Pulitzer Prize–winning author Donna Tartt In Reclaiming Art in the Age of Artifice, J. F. Martel offers a compelling and incisive meditation on the nature of art in a world dominated by invasive media, rampant consumer culture, and artificial intelligence. Drawing on a wide range of examples, from Paleolithic cave art to contemporary cinema, Martel argues that true art reveals the unseen forces shaping our existence—forces that transcend politics, technology, and even culture. In contrast to artifice, which seeks to manipulate or distract, authentic art calls us back to the essence of things, opening “rifts” onto the sublime and the weird and reconnecting us with the radical mystery at the heart of the world.    Featuring an introduction by Pulitzer Prize–winning author Donna Tartt, this edition also includes a new afterword by the author, reflecting on the continued relevance of art in our increasingly mediated world. Read more

New York Times Bestseller“All happy families are alike; each unhappy family is unhappy in its own way.”―Leo Tolstoy, Anna Karenina“Michael Wolff’s books were my foundation and port of entry for working on Succession.” ―Jeremy Strong (“Kendall Roy”)Meet the Murdochs and the disastrously dysfunctional family of Fox News. Until recently, they formed the most powerful media and political force in the land, for better or worse. Now their empire is cracking up and crashing down.For almost three decades, Fox News has not only made political careers (see: President Donald J. Trump) but also fundamentally altered the political landscape of the United States. It is a truism: as Fox goes, so goes the nation―into further divisiveness and awash in fake news, a gleefully polarizing company. But just as Fox has pushed America apart, now it too is coming apart. As is the family dynasty behind it.In his irresistible trilogy on the chaotic presidency of Donald Trump―Fire and Fury, Siege, and Landslide―the gadfly journalist Michael Wolff led readers deep into the twisted corridors of the White House. Now, drawing on years of unprecedented access to the Murdoch family and key players in the world of Fox, he plunges us behind the scenes of another empire of influence, and the result is astonishing and unforgettable.Here is Rupert Murdoch, the ninety-two-year-old Australian billionaire―a fading titan, concerned about his legacy but more concerned about profits. Here are his contentious progeny, jockeying to take over when the old man is gone. Here is star anchor Tucker Carlson, hiding out in his island homes, considering a run for the presidency while his bosses have other plans for him. Sean Hannity, the richest man in television, has his own plans: to put the former POTUS back in office, against the bosses’ wishes. Meanwhile, Laura Ingraham is just trying to survive in the last man’s man’s world.Empires fall. Kingdoms come to an end. As lawsuits pummel the financial bedrock and reputation of the network, anchors scramble, and the battling Murdoch heirs make the Roys of TV’s Succession seem downright Brady Bunch, Michael Wolff documents, in riveting and revelatory real time, the final days of Fox News. Read more

An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company TCI and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry. Told in a lively style with exclusive details, the book shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career. Read more

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual realityGreater emphasis on data and analytics to make more informed business decisionsIn-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and executionNew content on target marketing, including understanding millennial sports fans and engaging with Generation ZUpdated coverage of sales processes, addressing both traditional methods and new strategies for the mobile ageDiscussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books. Read more

“How do I get more listeners?”You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry.This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better.The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.You’ve been told that you need to be passionate about your topic. That’s true, of course. But it won’t guarantee you an audience. No one deserves an audience, but you can earn one—a body of humans who look forward to your show, week after week, and make it a regular part of their lives.Ultimately, every podcaster is producing an entertainment, a diversion in a universe full of diversions. In such a universe, the listener is in complete control. You only need to spend some time with them, learning from them, and their secrets become a little less mysterious. It is this arcane knowledge that can turn your podcast into a show, a thing people care about enough to tell somebody else about.It’s that last bit that really matters. In The Audience is Listening, Tom Webster will show you how to do it. Read more